Semantic satiation…
It’s the scientific term for what happens when you repeat a word so often that it loses its meaning.
The word, “marketing,” is like that sometimes.
It encompasses so much and gets thrown around so often that it’s easy to lose sight of what’s really happening when you are “doing marketing.” And that’s a big problem, especially if you’re looking to hire someone to help you with your marketing.
For that reason, when we tell clients that we are a “full-service” marketing agency, we often need to explain what that really means.
So if you’re considering partnering with a full-service marketing team, here’s what you should expect:
Retainers
When you sign up for monthly marketing support with a full-service agency, you should expect them to be able to cover all the main marketing bases:
- Website Updates
- Content Writing
- Social Media Management
- SEO and Ad Management
- Email Marketing
- Marketing Plans
- Graphic Design
- Videography
- Animation
- Photography
And with TwoTone, that’s all true, plus a few extra bonuses thrown in:
- Access to our entire creative team, as well as a dedicated Client Experience Manager.
- Collaborative or done-for-you work on your weekly and monthly deliverables.
- Design and copywriting for routine and one-off monthly deliverables—covering email marketing, ad optimization, social media planning, website monitoring, and more—all tailored to your specific needs.
- Priority support ensuring same-business day communication for time-sensitive deliverables.
- Strategic insights, recommendations, and research from our Creative Director.
- Strategy calls with the TwoTone team for major product launches, events, or other significant initiatives.
Non-Retainer Projects
Your agency should be able to handle the routine stuff with ease, but every few years in your organization you are likely to need more robust work on things like:
Branding + Identity
- Logo development, branding guidelines, naming and strategy.
- Persona research, color palettes, typography, photography treatment.
- Sub-branding, icon sets, patterns, and textures.
- Supporting brand elements like business cards, letterhead, apparel, and social media branding.
Website Design + Development
- Websites created in WordPress, SquareSpace, and Shopify.
- Wire-framing, UX/UI, hosting, domain set-up.
- Ongoing maintenance and updates.
- Content and copy creation using a proven strategy.
- SEO, analytics and auditing, mobile-first design, web animation.
Videography + Animation
- Innovative video production capturing your brand story and message.
- High-quality filming, editing, and post-production.
- Tailored videography solutions for social media, events, and promotional campaigns.
- Scriptwriting, storyboarding, and concept development.
Marketing Audits
- Comprehensive sales and marketing process review.
- Data-driven assessments.
- Competitive landscape analysis.
- Recommendations and strategy enhancements.
Ready for Transformation?
Book a free Discovery Call to explore the retainer options aligning with your goals. Unsure about your next move? Just give us a call—we’ll point you in the right direction.
