Before we dive in, let’s get one thing straight—social media isn’t just about posting. It’s about strategy, engagement, and growth.
At first glance, managing it yourself (or handing it off to an internal team member) might seem like the most cost-effective option. But as many business owners quickly realize, social media is a lot like that workout plan or diet you swore you’d stick to—what seems simple at the start quickly becomes impossible to maintain and see results from.
The truth is, maintaining a strong social media presence takes consistent effort, expertise, and time—which brings us to the real question: Should you keep it in-house, or is it time to bring in an agency?
Let’s break down the key factors to help you make the best decision for your organization.
Social Media Isn’t a Silo—It’s a Strategy
Social media isn’t something separate from the rest of your marketing—it needs to be a spoke on the wheel of your overall plan, with your website at the center.
Managed separately from your overall marketing efforts, social media quickly becomes disconnected from your overall marketing strategy.
An agency ensures that your social content aligns with your broader goals—whether that’s increasing brand awareness, growing your community, or driving conversions—and includes relevant links back to your website so that folks can actually take you up on what you’re offering.
With a full-service marketing approach, social media becomes a powerful tool that works seamlessly alongside your website, email marketing, and advertising efforts.
A Full Team of Experts vs. One Employee
An agency gives you access to:
- Social strategists who know how to grow your audience and keep engagement high
- Copywriters who craft compelling messages that resonate
- Graphic designers who make your content visually stand out
- Video editors who create reels and stories that capture attention
- Paid media experts who ensure your sponsored content dollars aren’t wasted
If you can hire one person who can do all that...why are you even reading this article? You’ve found a unicorn and you need to make them a job offer right now—and pay them a king’s ransom to never leave.
Data-Driven Strategies That Lead to Growth
Posting consistently is great—but are your posts actually driving results? Truly remarkable agencies analyze social media performance, track engagement, and make data-driven adjustments to optimize your strategy. Instead of guessing what will work, you get insights based on real performance metrics.
Time—What is Your Time Worth?
Managing social media is more than just posting—it’s:
- Engaging with your audience (DMs, comments, shares)
- Staying updated on trends to stay relevant
- Planning and strategizing content that aligns with your mission
- Keeping up with platform updates and algorithm changes
Let’s be honest, when social media is an afterthought, it is an absolute pain.
The key to overcoming the pain is a plan. An agency will build you a structured content calendar ensuring posts go out on time, are high quality, and reflect the latest trends.
So, What’s Right for You?
If you’ve read this far, you probably know where we stand on the subject of who should run your social media—the question is: What are you going to do now?
- If your social media isn’t doing anything meaningful...
- If you’re already stretched thin and can’t fathom how you’d manage your accounts....
- If you’ve ever said, “I either want to do social media well, or not at all”...
Get a partner who can run your social media (and everything else).
