TwoTone Creative is a marketing and design agency located in West Des Moines, Iowa. We design and write for a variety of clients, helping them with their communication strategies, design, messaging, social, and marketing initiatives. Our small team atmosphere allows us to be nimble, take ownership of our work, and move quickly to serve our clients. We work from a bright, comfortable, friendly office, and believe deeply in work/life balance. We are looking for an experienced, creative, and fun individual to join us. If this gets your heart racing with excitement, keep reading and I hope we can meet soon.
Senior Digital Marketing Specialist
A NOTE FROM OUR FOUNDER
Benefits
- Competitive salary
- Room for growth in the company
- Competitive and graduated paid time off
- Paid holidays
- Paid parental leave
- 401K with 4% company match
- Health and dental insurance
- Vision and accident insurance
- Short-term and long-term disability
- Work From Home Wednesdays
- Regular team lunches (birthday / work anniversaries / other celebrations!)
- Team outings and events
- MacBook Pro and 2nd monitor provided (as well as all needed software / assets / resources)
A Typical Work Week
This is a full-time, in-person position for our West Des Moines office. Not open for remote work at this time.
Top 5 Responsibilities:
- Marketing strategy participation
- Digital marketing campaign strategy/management/implementation
- Report performance/analytics
- Drive brand awareness
- Write marketing content
Other Responsibilities:
- Assist in marketing content for landing pages, digital and traditional ads, emails marketing, etc.
- Monitor KPIS for the client to determine if marketing goals are on track or need to be optimized
- Assist the Marketing Director and Marketing department in Implementing digital/content strategies.
- Assist in the execution of strategic marketing plans that include search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing and funnels, conversion rate optimization (CRO) and user experience (UX) to reach clients’ online goals.
- Manage online advertising campaigns including monitoring the vital stats of each campaign, gathering data and results for campaigns, making simple revisions to digital marketing strategies such as email designs and copy and landing pages.
- Test email designs, landing pages, submission forms. Assist in building sign-up/conversion forms.
- Assist in the implementation of strategies for online advertisements.
- Execute email drip campaigns for clients/manage lists.
- Create reports for campaigns to determine the strategies producing the best results.
- Support development of online marketing strategies for landing pages, emails and websites for videos, copy, and design.
- Audit/Optimize client's marketing efforts such as landing pages, social profiles, marketing campaigns, etc.
- Assist web development in creation of automations, website event tracking, Google Analytics reports, google tag manager, etc.
Required Skills
- 3 year minimum previous agency experience
- Experience in marketing, journalism, public relations or a related digital marketing field.
- Candidate must have experience with some of the following: content marketing, search engine optimization (SEO), social media, Google Analytics, Google Ads, Facebook Business Manager, Twitter Ads, Pinterest Ads, conversion rate optimization (CRO), link building, user experience (UX)
- Industry certifications are desirable
- Prefer experience with online media purchasing
- Prefer experience using Facebook Ads Manager and Power Editor
- Prefer knowledge of landing page tools (Lead Pages, Unbounce) or WordPress
- Prefer knowledge of MailChimp / Convertkit / etc email automation tools
- Four-year degree in Marketing, Public Relations, or related field preferred.
- Ability to write clearly, concisely and with correct grammar
- Comfortable working with conservative Christian churches and non-profits
- Uses good judgment and works with integrity
- Works independently and quickly
- Ability to quickly change from one project to another
- Adeptness with learning new apps and software
- Punctual and dependable
- Pro-active
- Metrics driven
Remarkable
We create work that leaves an impression. We over-deliver and “wow” with every interaction. We are committed to doing work that makes an impact.
Relational
We believe marketing is about people and so are we. We serve each other and everyone with joy. We are rooting for one another and our client’s success.
Resourceful
We bring clarity and solve tough problems. We bring our own batteries (not literally, batteries are in the office storage closet). We are quick, clever, and upbeat when difficulties come.
