CASE STUDY:

Willet

Website Design & Development, Branding

Client

Willet Stained Glass Studios is the industry leader in the design, fabrication, and restoration of stained glass windows across the United States. Their talented team of craftspeople is dedicated to preserving the art of stained glass while innovating for the future.

Challenge

As Willet expanded their operations nationwide, they faced the challenge of merging two brands under one cohesive identity. Their existing website and branding were outdated and cluttered, leading to confusion among their diverse audience. The transition to a more modern and cohesive brand identity was crucial—not only to streamline communication but also to clarify their identity as "Willet," honoring the company’s history while enhancing brand recognition and clarity.

Solution

TwoTone partnered with Willet to execute a comprehensive rebrand and website transformation.

We created a unified brand identity that honors their traditional history while positioning them as a modern leader in stained glass.

The revamped website provides a clean, engaging, and user-friendly experience that strategically connects with their audience and highlights their expertise in both new stained glass design and restoration.

Client

Willet Stained Glass Studios is the industry leader in the design, fabrication, and restoration of stained glass windows across the United States. Their talented team of craftspeople is dedicated to preserving the art of stained glass while innovating for the future.

Challenge

As Willet expanded their operations nationwide, they faced the challenge of merging two brands under one cohesive identity. Their existing website and branding were outdated and cluttered, leading to confusion among their diverse audience. The transition to a more modern and cohesive brand identity was crucial—not only to streamline communication but also to clarify their identity as "Willet," honoring the company’s history while enhancing brand recognition and clarity.

TwoTone partnered with Willet to execute a comprehensive rebrand and website transformation.

We created a unified brand identity that honors their traditional history while positioning them as a modern leader in stained glass.

The revamped website provides a clean, engaging, and user-friendly experience that strategically connects with their audience and highlights their expertise in both new stained glass design and restoration.

Services Provided:

  • Website Design
  • Website Development
  • Logo Design
  • Brand Guidelines

Results

TwoTone completed a full-scale rebrand to update Willet’s brand identity and redesigned their website, creating a clear, engaging, and user-friendly platform that highlights their expertise as stained glass creators and restoration professionals.

Cohesive Rebrand:

Our comprehensive, cohesive rebrand was implemented across their merchandise, website, and both internal and external communications, creating a unified identity that conveys their traditional history and their path forward as a modern company.

Website Redesign:

TwoTone transformed their website into a clean, engaging, and effective platform that strategically connects with their audiences.

Improved User Experience

The new website was streamlined to be concise and user-friendly, with strategic calls-to-action to guide users to move forward with them.

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

Updated Branding: Before and After

Refreshed branding to communicate the traditional history of the company in a fresh, modern way.

Website Design

Created a clean, updated, and effective website with a streamlined user experience to increase engagement.

View New Website

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