CASE STUDY:

Willet

Website Design & Development, Branding

Client

Willet Stained Glass Studios is a premier stained glass studio that designs, fabricates, and restores stained glass windows across the United States. Their talented team of craftspeople is dedicated to preserving the art of stained glass while innovating for the future.

Challenge

As Willet expanded their operations nationwide , they sought a refreshed website and cohesive branding to clearly communicate with their diverse audience. Their existing website was outdated and lacked the functionality and design necessary to connect with potential clients effectively.

Solution

TwoTone partnered with Willet to execute a comprehensive rebrand and website transformation.

Brand Identity

We created a unified brand identity that honors their traditional history while positioning them as a modern leader in stained glass.

Website

The revamped website provides a clean, engaging, and user-friendly experience that strategically connects with their audience and highlights their expertise in both new stained glass design and restoration.

Client

Willet Stained Glass Studios is a premier stained glass studio that designs, fabricates, and restores stained glass windows across the United States. Their talented team of craftspeople is dedicated to preserving the art of stained glass while innovating for the future.

Challenge

As Willet expanded their operations nationwide , they sought a refreshed website and cohesive branding to clearly communicate with their diverse audience. Their existing website was outdated and lacked the functionality and design necessary to connect with potential clients effectively

Solution

TwoTone partnered with Willet to execute a comprehensive rebrand and website transformation.

Brand Identity

We created a unified brand identity that honors their traditional history while positioning them as a modern leader in stained glass.

Website

The revamped website provides a clean, engaging, and user-friendly experience that strategically connects with their audience and highlights their expertise in both new stained glass design and restoration.

Services Provided:

  • Website Design and Development
  • Branding

Services Provided:

  • Website Design & Development
  • Branding

Results

TwoTone completed a full-scale rebrand to update Willet’s brand identity and redesigned their website, creating a clear, engaging, and user-friendly platform that highlights their expertise as stained glass creators and restoration professionals.

Cohesive Rebrand:

Our comprehensive, cohesive rebrand was implemented across their merchandise, website, and both internal and external communications, creating a unified identity that conveys their traditional history and their path forward as a modern company.

Website Redesign:

TwoTone transformed their website into a clean, engaging, and effective platform that strategically connects with their audiences.

Improved User Experience

The new website was streamlined to be concise and user-friendly, with strategic calls-to-action to guide users to move forward with them.

213.68
increase in website sessions

Compared to 2022

265.72
increase in website users

Compared to 2022

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

Updated Branding: Before and After

Refreshed branding to communicate the traditional history of the company in a fresh, modern way.

Website Design: Before and After

Created a clean, updated, and effective website with a streamlined user experience to increase engagement.

View New Website

Ready to transform your strategy?

Book a free 30-minute Discovery Call with us – In-person or on Zoom. Answer a few questions, tell us about your goals, and we’ll help you clarify your best next step.

Book a Discovery Call