Client
Mint Piercing is a premier piercing studio in the Des Moines metro known for its high level of expertise, designer jewelry, and elevated customer experience.
CASE STUDY:
Mint Piercing
Challenge
Mint Piercing sought to refresh its branding and develop a modern, user-friendly website that reflected the studio’s upscale identity and exceptional service. In addition, they needed cohesive marketing materials and campaigns to drive bookings, grow their online presence, and enhance customer engagement.
Solution
TwoTone Creative partnered with Mint Piercing to deliver a bold and innovative rebrand. At the centerpiece of this transformation: a new website design, offering a striking and intuitive platform to showcase Mint Piercing's services, jewelry, and expertise. Beyond the website, TwoTone supported Mint with comprehensive marketing efforts to drive traffic and growth.
Client
Mint Piercing is a premier piercing studio in the Des Moines metro known for its high level of expertise, designer jewelry, and elevated customer experience.
Challenge
Mint Piercing sought to refresh its branding and develop a modern, user-friendly website that reflected the studio’s upscale identity and exceptional service. In addition, they needed cohesive marketing materials and campaigns to drive bookings, grow their online presence, and enhance customer engagement.
Solution
TwoTone Creative partnered with Mint Piercing to deliver a bold and innovative rebrand. At the centerpiece of this transformation: a new website design, offering a striking and intuitive platform to showcase Mint Piercing's services, jewelry, and expertise. Beyond the website, TwoTone supported Mint with comprehensive marketing efforts to drive traffic and growth.
Services Provided:
- Branding and Identity
- Website Design and Development
- Graphic Design
- Print Design
- Social Media
- Digital Marketing
- Email Marketing
- Video Production and Editing
Services Provided:
- Branding and Identity
- Graphic Design
- Social Media
- Website Design
- Digital AdvertisingÂ
- Print and Traditional Marketing
- Website Development
- Sermon Series Design
- Capital Campaign Creation
- Event Marketing
- Presentations / Slide Decks
- Search Engine Optimization (SEO)
Results
A comprehensive marketing approach centered around a bespoke and compelling website was able to drive bookings and awareness across multiple channels.
Website
Generated over 63,000+ page views in the first six months of Mint’s partnership with TwoTone.
Social Media
A tailored reel strategy increased visibility and engagement, which grew Mint’s audience by 260% in the second half of 2024.
Digital Marketing
Targeted ads on Google and Facebook generated over 12,000 clicks in the second half of 2024.
500
Appointment page views
Within the first week of the new website launch
770,000
Impressions
From Digital Marketing Ads since November 2023
OUR WORK
OUR WORK
OUR WORK
OUR WORK
OUR WORK
Brand Refresh
Mint Piercing’s refreshed branding features a bold, modern identity with cohesive colors, typography, and design elements.
Website
A new website combined sleek aesthetics with functionality, making it easy for customers to book appointments, explore services, and shop for jewelry online.
View New Website
Social Media & Digital Marketing
Dynamic campaigns and a reel strategy energized Mint’s online presence and drove increased engagement.
Email Marketing
We crafted targeted and on-brand email campaigns highlighting promotions and sales.
Video
Created engaging videos showcasing the unique offerings and atmosphere at Mint Piercing.
”"TwoTone Creative? Freaking game-changer. I throw them an idea, and BOOM—it’s done. No back-and-forth, no nonsense, just results.
LEOMint Piercing
Honestly, without them, I’d still be drowning in marketing tasks that never get done. They take what’s in my head and make it better—every time. It’s freed me up to focus on running Mint while they handle the heavy lifting on the marketing side.
If you’re looking for a team that gets it, delivers, and doesn’t make you want to pull your hair out, TwoTone’s the one."
Ready to transform your strategy?
Book a free 30-minute Discovery Call with us—in-person or on Zoom. Answer a few questions, tell us about your goals, and we’ll help you clarify your best next step.
Print Design
From gift certificates to window inserts, we produced stunning, on-brand materials that ensured a consistent and memorable customer experience.