Client
Wild Cat Music Festival in Colfax, Iowa, rebranded to Country Foodie Fest, an annual summer celebration combining the best of local food, country music, and family-friendly entertainment.
CASE STUDY:
Country Foodie Fest
Branding, Website Design, Event Marketing
Challenge
To better connect with their target audience—food lovers and country music fans—the festival needed a rebrand and cohesive marketing strategy to build awareness, engage attendees, and establish a strong presence in the Des Moines metro area.
Solution
TwoTone Creative partnered with Country Foodie Fest to develop a fresh new brand identity, create an engaging event landing page, and implement digital and social media marketing campaigns. These efforts were designed to establish the festival’s unique identity and drive both awareness and attendance.
Client
Wild Cat Music Festival in Colfax, Iowa, rebranded to Country Foodie Fest, an annual summer celebration combining the best of local food, country music, and family-friendly entertainment.
Challenge
To better connect with their target audience—food lovers and country music fans—the festival needed a rebrand and cohesive marketing strategy to build awareness, engage attendees, and establish a strong presence in the Des Moines metro area.
Solution
TwoTone Creative partnered with Country Foodie Fest to develop a fresh new brand identity, create an engaging event landing page, and implement digital and social media marketing campaigns. These efforts were designed to establish the festival’s unique identity and drive both awareness and attendance.
Services Provided:
- Branding and Identity
- Website Design and Development
- Graphic Design
- Social Media
- Digital Marketing
- Traditional Marketing
- Event Marketing
- Animation
Results
Refreshed Branding:
Created a visually appealing and cohesive brand identity that resonated with the festival’s audience.
Higher Engagement Rates:
- Total Engagement Rate: 4.2%
- Industry Average: 0.77%
Improved Brand Recognition:
Built a strong foundation for future events with targeted organic and paid marketing strategies.
Community Connection:
Provided local food vendors with a platform to engage with festival attendees, enhancing the overall experience.
OUR WORK
OUR WORK
OUR WORK
OUR WORK
OUR WORK
Landing Page
Designed and developed an engaging landing page that showcased the festival’s offerings and made it easy for attendees to learn more and purchase tickets.
Social Media
Crafted organic and paid campaigns that boosted engagement and created buzz leading up to the event.
Branding
Developed a fresh and modern brand identity, complete with guidelines to ensure consistency across all materials and campaigns.
#322726
Smoky Black
#3968AC
Denim Blue
#F6EADD
Biscuits & Cream
#DB9034
Twangy Tangerine
#F6968E
Peachy Pink
Event Marketing
Produced graphics, animations, and promotional materials to elevate the festival’s visibility and attract a wider audience.
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