CLIENT
Hopkins Roofing is a highly regarded roofing contractor in central Iowa with over 60 years of experience in professional service and community support. They offer high-quality roofing solutions for both residential and commercial properties and a range of services including roof installation, repair, and maintenance, using durable materials and advanced techniques. The company emphasizes customer satisfaction, ensuring that each project is handled with precision and care.
CHALLENGE
Hopkins Roofing had hit a growth ceiling in their current customer base, so they wanted to expand both residential and commercial roofing to new markets in the Des Moines Metro.
HOW WE HELPED
TwoTone Creative revamped the Hopkins Roofing website, implemented lead generation campaigns, and customized social media and digital marketing strategies for even greater online reach.
DELIVERABLES:
- Website Design and Development
- Graphic Design
- Content Marketing
- Lead Generators
- Digital & Traditional Marketing
- Social Media
- Video Production and Editing
- CRM and Custom Forms Set-Up
- Presentations / Slide Decks
Hopkins Roofing is a highly regarded roofing contractor in central Iowa with over 60 years of experience in professional service and community support.
Challenge
Hopkins Roofing had hit a growth ceiling in their current customer base, so they wanted to expand both residential and commercial roofing to new markets in the Des Moines Metro.
Solution
TwoTone Creative revamped the Hopkins Roofing website, implemented lead generation campaigns, and customized social media and digital marketing strategies for even greater online reach.
How We Helped
Full-Service Retainer, Individual Projects
- Website Design and Development
- Graphic Design
- Content Marketing
- Lead Generators
- Digital & Traditional Marketing
- Social Media
- Video Production and Editing
- CRM and Custom Forms Set-Up
- Presentations / Slide Decks
- Website Design and Development
- Graphic Design
- Content Marketing
- Lead Generators
- Digital & Traditional Marketing
- Social Media
- Video Production and Editing
- CRM and Custom Forms Set-up
- Presentations / Slide Decks
Big Wins
Through tailored marketing, optimized brand and digital platforms, and lead generation campaigns, TwoTone helped Hopkins launch and succeed in strategic residential and commercial roofing expansion.
592
Increase in website sessions from 2022-2024
592
Increase in website sessions from 2022-2024
684
Increase in website users from 2022-2024
684
Increase in website users from 2022-2024
1379.6
Average weekly ROAS in 2024
1379.6
Average weekly ROAS in 2024
Testimonials
“We started working with TwoTone just over a year ago and they have revolutionized our marketing, branding, and overall presence to our customers and prospects. They are the greatest group of people to work with because they are smart, friendly, responsive, and a company you can really trust with your image. They listen well and take input from us and turn it into world-class content for all to see. They have quickly become one of our most trusted partners and I highly recommend them to anyone looking for help in today's "influencer" culture. We love TwoTone!”
”
Roger DeWaardOwner + CEO, Hopkins Roofing
“TwoTone Creative is such a great agency! Everyone on their team cares about delivering high-quality marketing products for my company, but they don’t stop there. They are actively involved in helping build our team’s brand and move people from unaware to curious to closed deals. If you’re looking to hire a marketing agency, call TwoTone Creative!”
”
Dave HopkinsOwner, Hopkins Roofing
“I LOVE working with TwoTone Creative! We have been working with their team for over a year and their services have scaled our business to the next level—strategically and financially. Since we have partnered with TwoTone Creative, we have a lead generating website, digital marketing presence, high-end designs, and much more. I am always amazed with TwoTone's work—it surpasses my expectations every single time. Jenny has also invested her time by mentoring me—she has helped me grow professionally and personally. Her drive and passion for marketing inspires me. Jenny has played a major role in helping me find my voice and transforming our business's marketing strategy.”
”
Stacy HainesMarketing Manager, Hopkins Roofing
