What’s the one thing you wish you had more of? If you’re like most of us, you could probably use a few more hours in the day.
As an organization, you’re trying to build relationships, generate sales, create efficient processes, and implement effective strategies for growth—all of which takes time.
If you’re like most organizations we work with, you also have the added stress of working with different departments, each with their own ideas and priorities. It’s the old “cooks in the kitchen” conundrum, and it’s a recipe for getting bogged down.
Introducing a marketing team could sound like it’ll just create more work. But hiring a marketing agency might just be a secret superpower for your team. Here are seven ways a marketing agency can make your life easier:
1. Clearly defining your goals.
If you’re always caught up in the URGENT and things that need to be done NOW, you never have time to think about the big picture. Where are you headed? What would success look like? And are you on the right track to meet your goals? A marketing agency can help you step back to assess your strategy, so you know exactly what you’re aiming for (and how to get there).
2. Determining your most important audiences.
While you may think your product is great for everyone, that’s simply not the truth (sorry). If you try to give everything to everyone, you’ll end up spinning in circles. A good marketing team will help narrow down your top target audiences, understand what they value, and create strategies for how to reach the people who matter most to your business.
3. Filtering what will have good returns.
We’ve seen it time and time again...everyone at an organization thinks that they have the best and most important projects. Everyone wants their department to be priority #1. If you have trouble prioritizing or understanding what will help your business the most, an outside marketing agency is well-positioned to keep your team focused—without playing favorites.
4. Analyzing your effectiveness.
Once your content has been pushed out in the world, you might be asking, “what now?” You’ve sent out those emails, posted on Instagram, or added a video to your website. But are any of those things making a difference? Not only will a marketing agency create your materials, they will also analyze the performance of your projects. Which projects are generating the most leads or the greatest returns? Then, you and your agency can simplify your strategy to focus on the biggest winners (and cut out the unnecessary work).
5. Connecting content from multiple sources.
When you don’t have help keeping track of everything that’s produced or how it’s distributed, it’s easy to waste your energy recreating things someone else already made. But an agency can review your materials and repurpose messaging, keeping everything consistent and contained so that it's easy to find, select, and redistribute content—without duplicating your efforts.
6. Standardizing your branding and brand voice.
If you don’t have one person handling all of your external communications, it’s likely that your promotional materials aren’t consistent—in tone, in style, or with your organization’s mission. When multiple departments are handling communications, things get messy very quickly. Marketing agencies have copywriters and designers who understand your voice and values, will lay out a strategy for how to reach your audience, and create language and design guidelines to ensure that everything you distribute looks and sounds like YOU.
7. Creating timesaving resources.
How much time do you waste in a day doing the same things over...and over...and over again? If you find yourself answering the same questions on repeat or typing out the same emails day after day, a marketing agency can develop resources to both simplify and clarify your communication. Whether it’s a video answering your most asked questions in a personable way, or a downloadable guide to understanding your product, an agency will create the tools you need to reach your audience more easily and efficiently than ever before.
Ready to stop wasting time?
Strategic partnership with a marketing agency can be a game-changer for organizations overwhelmed by the demands of growth and communication. A good marketing agency is not just an external collaborator, but an integral part of your team that will understand your vision, strategize for success, and create the resources to propel you there.
Don’t let the complexity of marketing slow down your growth. Book a Discovery Call with TwoTone Creative to learn more about how a marketing agency can save you time, so you can focus on what you do best.
