Client

Wild Cat Music Festival in Colfax, Iowa, was a summer festival with a great lineup of local food and entertainment.

Challenge

Wild Cat wanted to rebrand to “Country Foodie Fest” to more strongly identify and connect with their target audience: people who love good food and good country music.

Solution

TwoTone Creative created new branding, branding guidelines, and an event landing page, and ran digital marketing and social media campaigns.

How We Helped

Full-Service Retainer and a Bundle of Hours

  • Branding and Identity
  • Website Design and Development
  • Graphic Design
  • Social Media
  • Digital & Traditional Marketing
  • Social Media
  • Event Marketing
  • Animation
  • Branding and Identity
  • Website Design and Development
  • Graphic Design
  • Social Media
  • Digital & Traditional Marketing
  • Social Media
  • Event Marketing
  • Animation

Big Wins

Through a refreshed brand and website, organic and paid marketing strategies, and designed promotional materials, TwoTone Creative helped Country Foodie Fest build brand recognition in the Des Moines metro area and built a foundation for future events for this brand. 

4.2
Total engagement rate (0.77% = industry average)
4.2
Total engagement rate (0.77% = industry average)
Achieved a higher engagement rate than other comparable events in the festival industry
Achieved a higher engagement rate than other comparable events in the festival industry
Created a new, refreshing, aesthetically appealing brand
Created a new, refreshing, aesthetically appealing brand
Provided an opportunity for local food vendors to engage with festival attendees
Provided an opportunity for local food vendors to engage with festival attendees