If you’ve worked in church communications for any length of time, you already know: The job is never just one job.
It’s social media. It’s website updates. It’s designing sermon graphics, writing email campaigns, filming videos, editing those videos, managing app updates, planning events, and somehow figuring out what to do when the lead pastor texts you at 10:00pm about “just a quick idea.”
It’s a lot.
For smaller churches, one dedicated person can often handle most of it. But once your congregation hits 400+ in weekly attendance, communications shifts from a “one-person show” to a full-scale operation. At this point, a single person cannot do everything well.
So, you start looking for solutions:
- Do you hire a full-time communications director?
- Do you try to recruit volunteers?
- Do you patch together a team of part-time specialists?
And the real question—how many people do you actually need?
So Much To Do…
To help you visualize it, here’s what just two churches we work with have us manage every quarter.
How many different specialists would YOU need to hire to get all of this done?
Church Example #1
Average Weekly Attendance: 950
Annual Budget: $2M
Retainer Hours: 45 @ $150/hr = $6000/mo, 72k/yr
Budget Allocation: 3.6% of yearly budget
Dates: Nov. 2024–Jan. 2025 (3 months)
Communications Strategy
- 1 Strategy Meeting
- 12 Meetings
Digital Advertising
- 1 Event Facebook Ad
- 1 Web Banner
Email Marketing
- 5 Giving Campaign Emails
- 12 Emails
Social Media & Content
- 2 Blogs written and posted
Graphic Design
- 2 Mailers
- 2 Event Branding
- 3 Invite Cards
- 5 Event Signs
- 1 Event Name Tag Template
- 1 Brochure
- 1 Church Environmental Sign
Web Development
- 4 Webpage Section Additions
- 1 Event Landing Page
- 3 Website Maintenance
- 12 Website Updates
- 1 Quarterly Analytics Review
Videography
- 1 Baptism Service Video
- 4 Sermon Reels
Church Example #2
Average Weekly Attendance: 2,700 (5,000 during holiday seasons)
Annual Budget: $7M
Retainer Hours: 140 @ $150/hr, $21,000/mo, 252k/year
Budget Allocation: 3.6% of yearly budget
Dates: Nov. 2024–Jan. 2025 (3 months)
Communications Strategy
- 1 Strategy Meeting
- 12 Planning Meetings
- 3 Social Media Meetings
Digital Advertising
- 10 Facebook Ads Campaigns
- 2 Radio Ad Campaigns
Email Marketing
- 3 Event Email Funnels
- 4 Building Campaign Emails
- 8 Emails
- 40 Daily Email Devotionals
Social Media & Content
- 1 Social Media Audit
- 4 Event Social Media Campaigns
- 2 Facebook Events
- 12 Social Plans - 1 for each week
- 4 blogs written and posted
Graphic Design
- 5 Slides
- 1 Event Signage
- 1 Sticker
- 4 Event Branding
- 3 Sermon Series Branding
- 1 Room Sign Plaque
- 1 Ministry Branding
- 2 Billboards
- 8 Invite Cards
- 1 Photo Backdrop
- 1 Funeral Program
- 3 Postcards
- 1 Gift Box
- 3 Groups Manuals
- 12 Bulletins
Web Development
- 12 Website Updates
- 11 Website Page Builds
- 1 Website Form Pop-Up
- 2 Event Landing Pages
Videography
- 1 Sermon Bumper
- 12 Christmas Sermon Videos
One Hire is All You Need
Let’s be honest—most churches don’t have the budget for a full-blown communications department. Even when they do, they often realize the cost of in-house hiring isn’t actually cheaper than working with a like-minded vendor.
That’s where we come in.
We’re here to help churches like yours do more—without the burnout, without the endless volunteer recruiting, and without sacrificing quality.
If this list looks anything like your church communications, let’s talk.
