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The Best:

Jeep

Real heroes, real heart, plus a real shot at your competitor at the end. This was a hands down winner.

Liquid Death

As people who have been carded when trying to buy Liquid Death, this one really hit home. “Don’t be scared, it’s just water.”

ChatGPT

Visually very cool and interesting—a nice riff on the brand that kept us engaged from start to finish.

The Not-So-Super:

Cirkul

We're still wondering what this is after the commercial. Is it the blue version of FedEx?

Meta

An art gallery and statues falling over? This one felt unrelatable, and that’s putting it nicely.

Coffee Mate Foam

Weird. Disturbing. Ewww.

For the Kids:

Lilo and Stitch Movie

Stitch crashing a cart on the football field—we loved it, and so did the kids who were watching with us.

Ram Trucks

Uniquely manly, funny, and kid-friendly—a rare trifecta.

The Complete Breakdown You Didn't Know You Needed

Dunkin'

Celebrities + colors + a shot at Starbucks. Still felt a little meh if you ask us. 

Pfizer

Love the kid boxer. Still not sure we love the company.

Michelob Ultra

Public Service Announcement: A cool rap song does not guarantee a good commercial.

Doritos

Our takeaway: “Doritos are so full of junk that it makes alien ships explode.”

YouTube TV

Confusing is losing, but we finally understood what they were trying to do so maybe this one wasn’t a complete loss?

Fox News

Way to go directly into the headwind against you. Not sure it did much, but you at least tried.

MSC Cruises

Celebrity firepower—with English accents. We watched and would re-watch if given the opportunity.

Little Caesars

Eyebrows‌.‌.‌.didn’t see that one coming.

T-Mobile + Starlink

Big new offer, with a cool explanation. A clear message from a telecommunications company.

Homes.com

Nice job riffing on your message. We get it, “it’s the best.”

Disney+

A great reminder that people need you for more than just kids movies.

Ritz

Loved by everyone. Seriously.

Red Bull

On brand, new story, don’t change a thing.

Squarespace

Not our favorite, which is sort of in line with how we feel about Squarespace vs WordPress.

Fareway

A nod to a famous moment that has been way overdone.

Mountain Dew Baja Blast

Seal as a seal‌.‌.‌.that must have cost a pretty penny. And why did he agree to do this?

Instacart

Iconic brand mascots drew us in, sparking curiosity—“Who is this?” A clear winner.

Coors Light

Sloths. Who doesn’t love sloths?

Stand Up to Hate

Can’t hate this one.

Fanduel

Love the Mannings, but could have lived without this commercial.

Uber Eats

Conspiracy theories + football. Someone at Uber Eats knows where the nation’s heart is right now.

Weathertech

Not sure about old ladies selling car mats, but it’s at least different.

TurboTax

It’s 2025. taxes should be easier—and we couldn’t agree more.

Rocket.com

Sweet and heartfelt—just a little more emphasis on “home” and maybe you’d have a winner.

He Gets Us

Powerful photos with a powerful message.

Hexclad

Sci-fi cooking technology + a famous chef = a really nice commercial.

Duracell

Battery-powered Tom Brady sounds like a conspiracy theory we can all believe in.

Hellman’s

The classic throwback for a classic condiment with a little spice.

Pringles

Got us thinking about how we never noticed the Pringles mustache before.

Budweiser

Fell a little short. Not as emotional as the usual horse-themed Bud ads.

NYU Langone

Good at doctors. Not at football. We see what you did there.

Indycar

Is racing cool now? We thought it was all beer hats and sunburn.

Casey’s

Wings for no reason at your favorite local gas station. Sure, why not.

Gemini

A personal, business-oriented touch to AI.

Angel Soft

A cute bathroom break is always appreciated and remembered.

Reese’s

Just your standard, goofy, lava-themed commercial. Nothing to write an article about.

Tubi

When you can’t describe it, but you like it. This commercial still has us thinking.

US Cellular

US mode is ironic for a phone carrier so this one really hit home.

Doordash

It’s like girl math, but with Nate Bargatze. Loved every second of this.

Nerds

Told us what a Nerds gummy cluster is, but that’s about it.

Lay’s

Bringing a little warmth to what is otherwise junk food. It’s a winner.

Taco Bell

Nothing that made us crave a cheesy gordita crunch.

Nerdwallet

Whale-y good.

Bud Light

Cul de sac humor is highly relatable.

Poppi

Felt a little long, but the point was made.

Salesforce

Matthew McConaughey is normally a winner. It’s too bad he doesn’t have Agentforce.

Stella Artois

Matt Damon and David Beckham—who saw that coming?

Dove

Good message for women. Nice job speaking right at your target audience.

Booking.com

Forgettable.

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