The Best:
Jeep
Real heroes, real heart, plus a real shot at your competitor at the end. This was a hands down winner.
Liquid Death
As people who have been carded when trying to buy Liquid Death, this one really hit home. “Don’t be scared, it’s just water.”
ChatGPT
Visually very cool and interesting—a nice riff on the brand that kept us engaged from start to finish.
The Not-So-Super:
Cirkul
We're still wondering what this is after the commercial. Is it the blue version of FedEx?
Meta
An art gallery and statues falling over? This one felt unrelatable, and that’s putting it nicely.
Coffee Mate Foam
Weird. Disturbing. Ewww.
For the Kids:
Lilo and Stitch Movie
Stitch crashing a cart on the football field—we loved it, and so did the kids who were watching with us.
Ram Trucks
Uniquely manly, funny, and kid-friendly—a rare trifecta.
The Complete Breakdown You Didn't Know You Needed
Dunkin'
Celebrities + colors + a shot at Starbucks. Still felt a little meh if you ask us.
Pfizer
Love the kid boxer. Still not sure we love the company.
Michelob Ultra
Public Service Announcement: A cool rap song does not guarantee a good commercial.
Doritos
Our takeaway: “Doritos are so full of junk that it makes alien ships explode.”
YouTube TV
Confusing is losing, but we finally understood what they were trying to do so maybe this one wasn’t a complete loss?
Fox News
Way to go directly into the headwind against you. Not sure it did much, but you at least tried.
MSC Cruises
Celebrity firepower—with English accents. We watched and would re-watch if given the opportunity.
Little Caesars
Eyebrows...didn’t see that one coming.
T-Mobile + Starlink
Big new offer, with a cool explanation. A clear message from a telecommunications company.
Homes.com
Nice job riffing on your message. We get it, “it’s the best.”
Disney+
A great reminder that people need you for more than just kids movies.
Ritz
Loved by everyone. Seriously.
Red Bull
On brand, new story, don’t change a thing.
Squarespace
Not our favorite, which is sort of in line with how we feel about Squarespace vs WordPress.
Fareway
A nod to a famous moment that has been way overdone.
Mountain Dew Baja Blast
Seal as a seal...that must have cost a pretty penny. And why did he agree to do this?
Instacart
Iconic brand mascots drew us in, sparking curiosity—“Who is this?” A clear winner.
Coors Light
Sloths. Who doesn’t love sloths?
Stand Up to Hate
Can’t hate this one.
Fanduel
Love the Mannings, but could have lived without this commercial.
Uber Eats
Conspiracy theories + football. Someone at Uber Eats knows where the nation’s heart is right now.
Weathertech
Not sure about old ladies selling car mats, but it’s at least different.
TurboTax
It’s 2025. taxes should be easier—and we couldn’t agree more.
Rocket.com
Sweet and heartfelt—just a little more emphasis on “home” and maybe you’d have a winner.
He Gets Us
Powerful photos with a powerful message.
Hexclad
Sci-fi cooking technology + a famous chef = a really nice commercial.
Duracell
Battery-powered Tom Brady sounds like a conspiracy theory we can all believe in.
Hellman’s
The classic throwback for a classic condiment with a little spice.
Pringles
Got us thinking about how we never noticed the Pringles mustache before.
Budweiser
Fell a little short. Not as emotional as the usual horse-themed Bud ads.
NYU Langone
Good at doctors. Not at football. We see what you did there.
Indycar
Is racing cool now? We thought it was all beer hats and sunburn.
Casey’s
Wings for no reason at your favorite local gas station. Sure, why not.
Gemini
A personal, business-oriented touch to AI.
Angel Soft
A cute bathroom break is always appreciated and remembered.
Reese’s
Just your standard, goofy, lava-themed commercial. Nothing to write an article about.
Tubi
When you can’t describe it, but you like it. This commercial still has us thinking.
US Cellular
US mode is ironic for a phone carrier so this one really hit home.
Doordash
It’s like girl math, but with Nate Bargatze. Loved every second of this.
Nerds
Told us what a Nerds gummy cluster is, but that’s about it.
Lay’s
Bringing a little warmth to what is otherwise junk food. It’s a winner.
Taco Bell
Nothing that made us crave a cheesy gordita crunch.
Nerdwallet
Whale-y good.
Bud Light
Cul de sac humor is highly relatable.
Poppi
Felt a little long, but the point was made.
Salesforce
Matthew McConaughey is normally a winner. It’s too bad he doesn’t have Agentforce.
Stella Artois
Matt Damon and David Beckham—who saw that coming?
Dove
Good message for women. Nice job speaking right at your target audience.
Booking.com
Forgettable.
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