CASE STUDY:

Hopkins Roofing

Full-Service Retainer, Individual Projects,
Digital Marketing, Social Media
Full-Service Retainer, Individual Projects, Digital Marketing,
Social Media

Client

Hopkins Roofing is a highly regarded roofing contractor in central Iowa with over 60 years of experience in professional service and community support.

Challenge

Hopkins Roofing had hit a growth ceiling in their current customer base, so they wanted to expand both residential and commercial roofing to new markets in the Des Moines metro.

Solution

TwoTone Creative revamped the Hopkins Roofing website, implemented lead generation campaigns, and customized social media and digital marketing strategies for even greater online reach.

Client

Hopkins Roofing is a highly regarded roofing contractor in central Iowa with over 60 years of experience in professional service and community support.

Challenge

Hopkins Roofing had hit a growth ceiling in their current customer base, so they wanted to expand both residential and commercial roofing to new markets in the Des Moines metro.

Solution

TwoTone Creative revamped the Hopkins Roofing website, implemented lead generation campaigns, and customized social media and digital marketing strategies for even greater online reach.

Services Provided:

  • Website Design and Development
  • Graphic Design
  • Content Marketing
  • Lead Generators
  • Digital & Traditional Marketing
  • Social Media
  • Video Production and Editing
  • CRM and Custom Forms Set-Up
  • Presentations / Slide Decks

Services Provided:

  • Website Design and Development
  • Graphic Design
  • Content Marketing
  • Lead Generators
  • Digital & Traditional Marketing
  • Social Media
  • Video Production and Editing
  • CRM and Custom Forms Set-Up
  • Presentations / Slide Decks

Results

Through tailored marketing, optimized brand and digital platforms, and lead generation campaigns, TwoTone helped Hopkins launch and succeed in strategic residential and commercial roofing expansion.

592
Increase in website sessions from 2022-2024
684
Increase in website users from 2022-2024
1380
Average weekly ROAS in 2024

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

OUR WORK 

Website

We designed a clean, conversion-focused site with intuitive navigation, strong calls to action, and a clear path for every user.

View Website

Digital Marketing

We crafted targeted emails, landing pages, and lead funnels that turned clicks into conversions.

Social Media

Clear voice, scroll-stopping visuals, and consistent posts helped grow engagement and brand trust.

Testimonials

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