Gone are the days where one person can do it all when it comes to marketing.
Digital marketing has become so complex that expecting someone to juggle design, web, social media, and digital advertising all at once is a recipe for mediocre results.
If you want to avert disaster, you’re going to need a team. A group of professionals you can trust—people who know how to use a variety of platforms and specialize in areas that fit your needs.
Here are five reasons you need a creative team with real experience.
1. Expand your horizons, instantly!
Your creative team should be like the characters in Oceans 11 or The Italian Job. To get the job done, you can’t just have the star doing all the work. You need a crew who can help you get the job done—no more and no less.
What you need is a team of specialists who all work toward a common goal—your success.
2. Access top-notch content + resources
You don’t have time to be researching stock photos for your website, and you certainly don’t need to be up all night sifting through boring email templates for your latest marketing campaign.
When you work with a creative agency, all of this is built in—including access to design programs and stock photography subscriptions, unique fonts, icons, patterns, textures, brushes, and more. That saves you time and money!
3. Reap the rewards of new technologies and platforms
A creative agency’s team atmosphere allows them to be nimble, take ownership of their work, and move quickly to serve you. They spend time learning new technologies and platforms so YOU don’t have to.
They’re also well-versed in all the major social media networks, email systems, and website platforms. If they’re doing their job, you can go back to doing yours.
4. Bring your marketing dreams to life
Though so much marketing lives only in the digital world, you will still need to have at least some printed materials. From business cards and rack cards to mugs and T-shirts, you’ll want to see your name and logo in real life.
With a creative agency, you’ll get instant access to their preferred list of print vendors and suppliers. You’ll be able to work with companies who have been tested and vetted, which will improve quality and consistency for print materials. Plus, you’ll save the hassle of communicating with the vendors throughout the printing process. Just send the details to your creative team and they’ll do the rest.
5. Take your marketing to the next level ⬆️
Great creative teams have a growth mentality. They create the roadmap to get you from where you are now to where you want to be, and implement the solutions to get you there.
A full-service creative agency has proactive ideas and innovative solutions that generate results across all of your marketing channels.
Ready to speak with an experienced creative team?
Book a free 15-minute Discovery Call with TwoTone Creative and get the right creative team in your corner.
As our creative copywriter, Melanie helps craft what you want to say in the way you want to say it. With experience in social media management, feature writing, blog posts, and more, she’s passionate about connecting the dots between small details and big-picture ideas. Whether you need a snappy tagline, a compelling email message, or a social media post that keeps people coming back for more, she enjoys transforming ideas into stories that impact and inspire. She’s in her element when she gets to revitalize tired old ideas into fresh, new content, and loves tackling writing projects covering any topic.
