2025 Easter Prep Checklist

Your Easter message is the foundation of everything—sermons, social media, branding, and promotions. Take time to pray, brainstorm, and clarify your central theme.

• What key message do you want people to walk away with?
• How does this theme tie into your current sermon series?
• Will you use a tagline or supporting visuals to reinforce it?

You can’t do it all (and you shouldn’t try to). Hopefully these bases are already covered during your weekly/monthly meetings, but we include them here just in case:

Assign leaders to oversee the following key areas:

• Worship & Creative: Music selection, stage design, media elements
• Communications & Marketing: Branding, social media, email campaigns
• Hospitality & First Impressions: Greeters, parking, signage, volunteers
• Family & Kids Ministry: Easter egg hunts, special children’s programming

Have regular check-ins to keep everything on track!

Start mapping out your service elements:

• Sermon structure
• Worship setlist
• Special elements (baptisms, video testimonies, spoken word, etc.)
• Offering and announcements
• Pre/post-service engagement ideas

An effective Easter campaign requires multiple touchpoints. People often need to see an invite multiple times before they act on it.

Here’s your marketing timeline:

• 8-10 Weeks Out: Finalize branding and visuals
• 6-8 Weeks Out: Launch invite cards and social media teasers
• 4-6 Weeks Out: Begin digital ad campaigns and email invites
• 2-4 Weeks Out: Boost social media engagement and reminder emails
• 1 Week Out: Personal invites, final email blast, social push

• Create a dedicated Easter landing page with service times, location, and FAQs.
• Update your social media banners and profile images with Easter branding.
• Post weekly Easter promo content (testimonies, behind-the-scenes footage, sermon snippets).
• Make sure online streaming and church app information is up-to-date.

*Remember, a first-time visitor is going to look at your website/social media. Make sure they get the impression that you’re alive and thriving. 

Paid ads on Facebook, Instagram, Google, and Nextdoor are powerful tools to reach new people in your community.

• Run Facebook and Instagram ads targeted at local families.
• Use Google Ads (including Google Grant for churches) to boost Easter search traffic.
• Consider some creative community outreach: Partner with local businesses, schools, or food pantries.

Your team makes or breaks the Easter experience.

• Schedule a volunteer rally to energize and equip your team!
• Create easy sign-up options for last-minute helpers.
• Ensure all volunteers have clear expectations and roles.

Key areas to cover:

• Parking team
• Welcome team
• Kids Ministry
• Follow-up team
• Prayer team

First impressions matter. Set the tone for their time with you from the invitation all the way to when they walk into service.

• Make sure your signage is clear (parking, kids check-in, restrooms, etc.).
• Make sure their kids remember the occasion (a special gift for all kids, busy bags, etc.).
• Have a warm welcome strategy (greeters, welcome bags, clear instructions).
• Ensure easy next steps (invites to small groups, upcoming events, follow-up texts/emails).

• Run a full tech rehearsal (lighting, sound, slides, live stream).
• Test all pre-recorded videos and media elements.
• Have a backup plan for live streaming issues.

The work isn’t done once Easter is over. Make sure you plan a strong follow-up process.

• Send a thank-you email within 24 hours to all visitors.
• Offer a “New Here? Next Steps” guide with upcoming events.
• Have your team personally call or text first-time guests.
• Invite them back for a new sermon series the following week.

Preparation now will help you disciple them effectively when they come back in the weeks ahead.